WHY STRUCTURE DECIDES COST
Most wasted ad budget dies in account structure: broad keyworks, one generic ad and an AI fed with junk signals. Discipline in the account is what makes the platform’s AI work for you.
THE COMMON APPROACH
THE “ZAMAN ARIF” SYSTEM
THE PROCESS
Tracking exists before traffic – then structure, launch and a weekly optimization rhythm.
01
Your market’s buying queries are separated from browsing queries – emergency terms, service + city terms and cost terms mapped to campaigns with dedicated budgets.
query intent map
campaign architecture
02
Single-theme ad groups with intent-matched copy, extension stacks and starter negative-keyword list – every element agreeing with the query that triggers it.
campaign build
ad copy set
negative list
03
PMax launches only after conversion tracking proves itself – fed with first-party data and lead-quality signals so the AI optimizes toward booked jobs, not form spam.
PMax asset groups
signal configuration
04
Search-term mining, negative pruning, bid and budget shifts toward what converts – documented weekly, reported monthly in cost-per-lead terms.
weekly change log
monthly CPI report
WK 1
Search captures existing demand-leads start within days of launch.
1 : 1
One intent per ad group - query, ad and landing page aligned.
Weekly
Search terms mined and wasted spend cut, every single week.
CPL
Reporting in cost per lead and revenue - never just clicks.
WHAT’S INCLUDED
The account is an asset you own – built transparently, in your own Google Ads account.
search campaigns structured around buying intent - emergency, service and cost queries each get the copy, bids and landing page their intent deserves.
PMax with curated asset groups and first-party conversion signals - the difference between AI that finds buyers and AI that finds cheap clicks.
Monthly reports tied to your tracking stack: leads, calls and revenue by campaign - so every budget decision is data-backed.
Google Search as your single channel runs on the Launch plan - management fee, billed separately from ad spend you always control. Canonical prices on the Pricing page.
