Performance marketing means one thing: measurable return on every dollar spent. Yet most businesses run ads with broken conversion tracking, send expensive clicks to slow generic pages, and judge campaigns by clicks instead of booked jobs. The result is wasted budget and the false conclusion that “ads don’t work.” I build the full system – precise conversion tracking, dedicated high-converting landing pages, and AI-powered bidding fed with real lead-quality data – so your ad account optimizes toward revenue, not vanity metrics.
Every campaign runs on the same accountable system: tracking first, landing pages second, traffic third. No spray-and-pray budgets, no vanity reports – a revenue engine where every stage is measured and every decision is data-backed.
Search ads capture buyers at the exact moment of intent - "emergency roof repair near me" is a customer, not a browser. I build tightly themed campaigns with negative-keyword discipline, intent-matched ad copy, and Performance Max fed with first-party conversion data, so Google's AI spends your budget on buyers, not clicks.
For home-service businesses in the USA and Canada, LSA puts you above every other ad with a Google Guaranteed badge - and you pay per lead, not per click. I handle verification, profile optimization, review integration, and dispute management for unqualified leads, so every dollar buys a real prospect.
Meta ads create demand where search captures it. I build full-funnel campaigns - scroll-stopping creative, Advantage+ audiences, and lead forms or landing-page flows - that keep your pipeline full between search spikes. Ideal for offers, seasonal pushes, and staying top-of-mind in your service area.
Clicks are worthless until they convert. Every campaign gets a dedicated, lightning-fast landing page - one offer, one message, one action - with psychology-driven layouts, trust signals, and A/B testing. This is where most agencies leak money; it's where my campaigns win it back.
The foundation everything depends on. I implement server-side tracking, call tracking with recording, form and booking attribution, and offline conversion import - so closed jobs feed back into ad platforms. Your reports show revenue by campaign, not just clicks and impressions.
Most visitors don't convert on the first visit - retargeting brings them back for a fraction of the original cost. I build audience systems from your traffic, leads, and customer lists, privacy-compliant across the USA, UK, EU (GDPR), and Canada, that compound in value as your data grows.
From tracking audit to profitable scaling, here is how I turn ad spend into predictable revenue. By fixing measurement before spending a dollar on traffic, we make every optimization decision with real data – and scale only what’s already proven to pay.
I audit your existing ad accounts and tracking, then map your unit economics - average job value, close rate, and target cost per lead - so we know exactly what a profitable campaign looks like before launch.
Conversion tracking, call tracking, and attribution installed first. Dedicated landing pages built and speed-tested. No traffic runs until measurement is bulletproof.
Tightly structured campaigns across the right channels for your market - Google Search, LSA, Meta - with intent-matched copy and controlled budgets.
Weekly optimization on real lead quality: negative keywords, bid adjustments, creative testing, and offline conversion feedback that trains the AI bidding on booked jobs.
Winning campaigns get more budget; losers get cut fast. Monthly reports show spend, leads, cost per lead, and revenue attribution - the numbers that actually matter.
Every campaign is scoped on a free audit call - these are management fees, billed separately from your ad spend, which you pay directly to the platforms and always control. Final quotes depend on channels, ad budget, and landing page scope.
Clear, direct answers about performance marketing, ad management, tracking, and what to expect from a paid campaign.
Paid ads generate leads within days of launch - that's their advantage over SEO. Expect the first leads in week one, and a statistically meaningful picture of cost per lead within 30-45 days. Months two and three are where optimization compounds: the AI bidding learns from your real conversion data and costs typically drop as quality rises.
Performance marketing is advertising held accountable to measurable outcomes - leads, booked jobs, revenue - rather than impressions or clicks. The difference is infrastructure: full conversion tracking, dedicated landing pages, and attribution that connects ad spend to closed business. Anyone can run ads; performance marketing proves which ads make money and cuts the ones that don't.
For local service businesses in the USA, UK, EU, or Canada, $1,000-$2,000/month in ad spend is a realistic starting point for meaningful data; competitive metros and legal niches need more. I'll calculate your specific number on the audit call using your average job value and close rate - if the math doesn't work at your budget, I'll tell you before you spend anything.
Yes - always. Campaigns run in ad accounts you own, billing goes directly from you to Google or Meta, and every asset, audience, and conversion record stays yours if we ever part ways. Agencies that hold accounts hostage are creating leverage, not value. I don't operate that way
It depends on how your customers buy. Google Search and LSA capture existing demand - people actively searching for your service now - which makes them first priority for urgent home services. Meta creates demand and builds awareness, ideal for offers and non-urgent services. Most of my local clients run Search + LSA first, then add Meta retargeting once tracking proves the funnel.
Local Services Ads appear above all other results with a "Google Guaranteed" badge, and you pay per qualified lead instead of per click. They're available for home services, legal, and select professional categories in the USA and Canada (with expanding UK coverage). Qualification requires background checks, license, and insurance verification - I manage the entire setup and dispute unqualified leads for refunds.
Because the data is unambiguous: a focused landing page - one offer, one message, one call to action - consistently converts 2-3x better than a general homepage. Higher conversion rates directly lower your cost per lead and improve your Quality Score, which lowers your cost per click too. Landing pages aren't an upsell; they're where ad profitability is decided.
Yes. Campaigns targeting the EU and UK run with GDPR/UK-GDPR-compliant consent mode, and Canadian campaigns respect PIPEDA and CASL requirements. First-party data systems are built with proper consent collection from day one - which also future-proofs your marketing as third-party cookies disappear.
Book a free ad account audit and I’ll show you exactly where your budget is leaking, what your real cost per lead is, and the fastest path to profitable campaigns – before you commit to anything.
