A practical approach to building business websites that are easy to find, easy to understand, easy to trust, and easy to act on. Most business
A practical guide to the WordPress-specific decisions – architecture, templates, performance, and ownership – that make a service-business website work long after launch. I use
A practical approach to building business websites that are easy to find, easy to understand, easy to trust, and easy to act on. Most business
A practical guide to the WordPress-specific decisions – architecture, templates, performance, and ownership – that make a service-business website work long after launch. I use
Google Ads That Capture Buyers at the Moment of Intent Search ads capture buyers at the exact moment of intent – "emergency roof repair near
Retargeting & First-Party Data: The System That Compounds Most visitors don't convert on the first visit – retargeting brings them back for a fraction of
Conversion Tracking: The Foundation Everything Depends On Attribution connects ad spend to closed business. I implement server-side tracking, call tracking with recording, form and booking