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A new look. Not a new ranking history.

Most redesigns quietly lose the rankings the old site spent years earning, because nobody mapped the URLs before launch. We treat the redirect map as seriously as the design itself.

See the Spec Sheet

REBUIDFROM SCRATCH VS.  MIGRATED WITH A MAP

Same New Design, Two Very Different Launch days.

A redesign changes how the site looks. What actually determines whether you keep your rankings is what happens to the URLs underneath it.

REBUILT FROM SCRATCH

Design first, URLs an afterthought

  • Old URLs are deleted or renamed with no redirect plan
  • High-ranking blog posts and pages quietly disappear
  • Backlinks from other sites now point at 404 pages
  • Ranking drop after launch with no way to trace why
  • Recovery, if it happens, takes months

MIGRATED WITH A MAP

Every URL accounted for

  • Every existing URL is catalogued before the rebuild starts
  • High-performing pages are preserved or properly redirected
  • 301 redirects keep backlink equity flowing to the new URL
  • Rankings are tracked daily through the launch window
  • Issues are caught and fixed within days, not months

THE MIGRATION, IN FOUR STAGES

How a redesign happens without a ranking dip.

Content & SEO audit

Every indexed URL, its rankings, and its backlinks are catalogued before a single page is touched.

Redesign & Rebuild

The new design and structure are built in parallel on staging, while your current site keeps running untouched.

Redirect mapping & QA

Every old URL is mapped to its new equivalent with a 301 redirect and checked for orphaned pages before launch.

Launch & rank monitoring

Rankings and indexing are tracked daily after launch, so any dip is caught and corrected within days.

100%

Existing URLs mapped with 301s

0

Orphaned or 404’d pages at launch

<7

Days of active rank monitoring

100%

Backlink equity preserved

WHAT’S INCLUDED

Every migration covers the fundamentals.

AUDIT

Full content & SEO inventory

Every page, ranking, and backlink is documented before the rebuild starts, so nothing gets lost by accident.

REDIRECTS

Complete 301 redirect map

Every old URL points to its rightful new home, preserving the link equity and rankings it already earned.

MONITORINGS

Post-launch rank tracking

Rankings are watched daily after launch, with fixes applied immediately if anything moves the wrong way.

Every redesign starts on the same spec sheet.

scope and pricing for Website Redesign are published on one page - no quotes needed to see where you'd land.

View Pricing

Ready for a redesign that keeps what you've earned?

Tell us about your current site and its top-performing pages – we’ll draft the blueprint before we quote it.